An Inside Look at ThinkGeek

Unicorn Meat

Mat Honan takes a look Inside ThinkGeek in the September 2010 issue of Wired Magazine.

The company makes toys for adults, novelties designed to appeal to both your inner child and your inner grad student. These dorks have been retrofitting classic novelty items with a veneer of obsessive dorkiness for more than a decade, lavishing so much care and imagination and wit on their products that they sometimes seem more like conceptual art than cubicle kitsch.